They demand cuddles the moment you’re on a Zoom call, bark like clockwork when you pick up your phone, and perform a full sit-spin-rollover routine just for kicks. Sound familiar?

As dogs become ever more entwined in our daily lives, some are developing a flair for the dramatic. According to experts, a growing number of pups may be leaning a little too hard into the limelight – and it’s not always good for them.

While dogs aren’t narcissists in the human sense, excessive attention-seeking can indicate deeper issues with confidence, stimulation and training. Left unchecked, it can turn into clinginess, frustration and challenging behaviour.

Enter Shelina Duke, an award-winning ethical dog trainer and founder of Go With The Flo. A former teacher with razor-sharp observational skills, she now helps pet owners decode the quirks of modern canine life using kind, science-led methods.

“Dogs aren’t ego-driven so can’t be classed as a narcissist in the human sense of the word, but some definitely act like the main character!” says Shelina. “Often, it’s because we’ve unintentionally reinforced that behaviour. Luckily, we can help them reset.”

She adds: “Dogs are naturally social, and many thrive on connection, but when that need tips into dependence, it’s time to help them rebalance. It’s not about giving less love. It’s about helping them feel calm and confident in their own fur.”

So, is your dog just a loveable ham or teetering into attention addiction? Here are four signs to watch for – and what you can do to help.

1. They perform on cue – even when there was no cue

Does your dog randomly bust out their best tricks with no prompting? Spinning, barking or showing off their entire sit-stay-rollover routine just to grab your gaze?

“It’s sweet, and clever, but it shows your dog may not know how else to engage with you,” explains Shelina.

What to do: Reward calm, relaxed moments instead of constant theatrics. Over time, this teaches your dog that simply being with you is enough.

2. They interrupt everything (especially Zoom calls)

From squeaky toy concerts to spontaneous lap-jumping, some dogs are masters at crashing meetings.

“Dogs notice patterns. If you react to their interruptions during busy moments, they’ll repeat it. It’s learned, not manipulative.”

What to do: Use a mat or blanket to teach a ‘settle’ cue and reward them for staying put. A stuffed Kong or lick mat can also keep them calmly occupied.

3. They get jealous when you show affection to others

Do they wedge themselves between you and your partner, your child, or even your other pets?

“This is what I call ‘affection guarding’. It’s not vanity, it’s about emotional reassurance.”

What to do: Reassure your dog by turning moments of shared affection into positive experiences. Praise or treat them while you pet someone else so they learn love isn’t a scarce resource.

4. They sulk when ignored

The long sigh. The full-body flop. The dramatic back turn. Some dogs really know how to play the guilt card.

“These Oscar-worthy moments often come from frustration. If a dog expects constant attention, being ignored can feel really tough.”

What to do: Help your dog build tolerance for short periods of separation. Calm alone time in another room is a great start toward a more confident, independent pooch.

To learn more about Shelina Duke and her brilliant approach to dog behaviour, visit: www.withtheflo.co.uk